It was 1998 when WIDE Automation adopted for the first time the visual identity that would have accompanied it for 20 years: a brand name born by pure chance, matured in a few hours in the minds of the founding partners, who wanted to evoke a concept of a company in continuous transformation and the hope of an incessant expansion.

After 20 years, aiming at giving new impetus to the corporate identity, WIDE Automation felt the need to devise a new brand identity, with the most captivating stylistic-aesthetic figure and in step with the times. After a long and in-depth study process, a visual identity was redefined that would integrate innovation and continuity with the past.

The new logo consists of a textual part (logotype) and a symbol, which adds a distinctive element to the previous textual brand. The symbol retains the orange tones (often associated with energy and dynamism) of the original logo, and is the result of the juxtaposition of two monograms, merged in a play of shadows.

The logo introduces a new color: dark blue, complementary to the orange in the pictogram and traditionally a symbol of reliability and safety. The transition from uppercase to lowercase aims to convey greater closeness and informality, supported by the choice of an essential typeface and consolidated recognition.